Delivering an engaging - web presence for a newly formed public sector body
The Education and Training Foundation is a public sector body with the objective of improving professionalism and raising standards within the skills and education sector. As an entirely new body, The Foundation required a new web presence that would engage the sector, enabling them to steer their own development and training programmers. The project needed to raise awareness of the Foundation’s role and remit, and emphasize its worth and value as a replacement to a predecessor organization.
A comprehensive approach to research
As with any new website design, a solid foundation of understanding is the essential first step. As such, we invested heavily in early stage research, taking the time to fully comprehend the business and user requirements. This research consisted of:
- A large stakeholder workshop
- A data and marketplace review
- In-depth telephone interviews with users
Key findings were presented back to the Foundation Team. These findings went beyond establishing how the audience expected to use any website, but also highlighted feelings towards the Foundation and its role within the sector. In conjunction with the research, personas for each important user group were created to provide reference points to the research for the rest of the project.
Shanvia has two functions - marketing & innovation